Innovative Medicines Canada

Innovative Medicines Canada is a coalition of pharmaceutical companies that represents the interests of the pharmaceutical industry in Canada.


IMC is represented on the board of directors for the Pharmaceutical Advertising Advisory Board by Crawford Wright.1) It is also partnered with the Best Medicines Coalition.2)

Board of Directors

The Chair of the Board of Directors for IMC is Cole Pinnow, President of Pfizer Canada.3)

Member Companies

Health Research Foundation

Canada’s Health Research Foundation (HRF) is a non-profit organization that invests in health research in Canadian academic centres, and promotes the benefits and values of research-driven health innovation in Canada. Innovative Medicines Canada members “generously contribute a million dollars annually to the HRF ensuring such research will continue to benefit Canadians for years to come.”6)

Lobbying Government

Innovative Medicines Canada lobbies Doug Ford's Government of Ontario through lobbying firm Rubicon Strategy.7) 8) The company seeks to “collaborate with government to ensure ‘Transfer of Value’ Regulations avoid unintended consequences and support a sustainable, balanced and credible approach” surrounding the “Health Sector Payment Transparency ACT”.9)

About. Pharmaceutical Advertising Advisory Board. Retrieved April 24, 2022, from
Support. Best Medicines Coalition. Retrieved August 28, 2022, from
Brophy, E. (2021, November 23). IMC introduces new Chair, Cole Pinnow. Innovative Medicines Canada.
Member Companies. (2021). Innovative Medicines Canada.
Annual Report 2019. Innovative Medicines Canada Annual Report; Innovative Medicines Canada. Retrieved January 2, 2022, from
About. (2014). Health Research Foundation.
Sturgess, L. (2021, December 12). COVID-19 Report #1: Rubicon Strategy. COVID-19 Reports; Substack.
Ronnie. (2021, October 2). Kory Teneycke, Rubicon Strategy, And The Puppets That Are Ford, Kenney & Harper. Canuck Law.
Letersky, S. (2021, September 22). Consultant Lobbyist Registration No. CL4899-20200917025456. Office of the Integrity Commissioner; Government of Ontario.
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