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Pharmaceutical Advertising Advisory Board
The Pharmaceutical Advertising Advisory Board (PAAB) is a Canadian not-for-profit organization based in Pickering, Ontario. It is “the only organization whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals.”
PAAB is funded on a “fee-for-service” basis.
Affiliations
The PAAB “maintains a collaborative relationship” with Health Canada.1)
Board of Directors
| Name | Affiliation | Notes |
|---|---|---|
| Lorenzo Biondi | - | Chair |
| Kristin Willemsen | Food, Health & Consumer Products of Canada (FHCP) | Vice-Chair |
| Jim Hall | Canadian Association of Medical Publishers (CAMP) | Treasurer |
| Cecile Bensimon | Canadian Medical Association (CMA) | - |
| Jeff Connell | Canadian Generic Pharmaceutical Association (CGPA) | - |
| Anita Hammer | BIOTECanada | - |
| Sean McNamara | Canadian Dental Association | - |
| Denis Morrice | Best Medicines Coalition (BMC) | - |
| Tammy Quinn | Canadian Pharmacists Association (CPhA) | - |
| Agni Shah | Consumer Council of Canada (CCC) | - |
| Crawford Wright | Innovative Medicines Canada | - |
Clients
PAAB's clients include pharmaceutical companies and advertising agencies.2) 3)
- IQVIA (formerly IMS Health)
- Proof Strategies (formerly Environics Communications)
- Seagen (formerly Seattle Genetics)
1)
About. Pharmaceutical Advertising Advisory Board. Retrieved April 24, 2022, from https://archive.ph/qBXLg
2)
About. Pharmaceutical Advertising Advisory Board / Conseil Consultatif de Publicité Pharmaceutique. Retrieved August 28, 2022, from https://web.archive.org/web/20220828145658/https://www.paab.ca/about.htm
3)
About. Pharmaceutical Advertising Advisory Board. Retrieved January 8, 2018, from https://archive.ph/CuA4p