Cineplex
History
COVID-19
In February 2021, CEO Ellis Jacob offered to temporarily convert Cineplex theatres into COVID-19 vaccination clinics.1) One such clinic operated in the parking lot of a Cineplex Odeon in Oshua, Ontario on September 21, 2021, led by Durham Region Health Department.2)
In November 2022, Cineplex screened advertisements for COVID-19 vaccines directed at children. The ad featured Danièle Behn Smith, Deputy Provincial Health Officer for Indigenous Health under the BC Ministry of Health.3)
1)
Friend, D. (2021, February 11). Cineplex willing to turn movie theatres into coronavirus vaccine sites: CEO. Global News. http://archive.today/2022.11.11-103320/https://globalnews.ca/news/7635048/cineplex-coronavirus-vaccine-distribution/
2)
Durham Region Health Department. (2021, September 19). “Check out this upcoming #COVID19 Pfizer & Moderna vaccine mobile walk-in clinic.” [Tweet]. Twitter. https://web.archive.org/web/20210920154811/https://twitter.com/DurhamHealth/status/1439582805365858304
3)
Sturgess, L. (2022, November 10). “I’m sitting down to watch #BlackPanther and @CineplexMovies plays an ad selling #COVID19vaccines to kids…” [Tweet]. Twitter. https://twitter.com/TheLiamSturgess/status/1590957599121604610