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porter_novelli [2022/08/10 20:23]
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 The firm was founded in Washington, D.C., in 1972 by [[Bill Novelli]] and [[Jack Porter]], advertising executives, who worked together to market the [[Peace Corps]]. The company's first major client was the [[National Institutes of Health]] (NIH), for whom they created the National High Blood Pressure Education Program.((//The Pennsylvania Gazette: Taking on the Tobacco Giants.// (1999, January 5). University of Pennsylvania. https://archive.ph/OEnh2)) The firm was founded in Washington, D.C., in 1972 by [[Bill Novelli]] and [[Jack Porter]], advertising executives, who worked together to market the [[Peace Corps]]. The company's first major client was the [[National Institutes of Health]] (NIH), for whom they created the National High Blood Pressure Education Program.((//The Pennsylvania Gazette: Taking on the Tobacco Giants.// (1999, January 5). University of Pennsylvania. https://archive.ph/OEnh2))
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 +In April 2022, the firm co-published a study with the [[CDC National Center on Birth Defects and Developmental Disabilities]] and the [[Oak Ridge Institute of Science and Education]] on a paid digital marketing campaign to promote the use of a mobile health app for parents to track their child's development.((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425))
  
 ===== Affiliations ===== ===== Affiliations =====
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 ==== Clients ==== ==== Clients ====
  
-Porter Novelli's current clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og))+Porter Novelli's current clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og)) ((Parsons, L. (2020, July 13). //Porter Novelli wins first Best Use of Data Visualisation Award at Communiqué 2020.// PMLive. https://web.archive.org/web/20210621071424/https://www.pmlive.com/pharma_news/porter_novelli_wins_first_best_use_of_data_visualisation_award_at_communique_2020_1344782)) 
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 +<WRAP column col2>
  
   * [[Amazon]]   * [[Amazon]]
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   * [[Workday]]   * [[Workday]]
  
-Former clients include:+Former clients include:((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425)) ((//Navy Federal Credit Union vs. Porter.// (2021, December 24). UniCourt. https://archive.ph/CbCx3))
  
 +  * [[ALS Association]]
 +  * [[Blockbuster Video]]
 +  * [[CDC National Center on Birth Defects and Developmental Disabilities]]
   * [[Centers for Disease Control and Prevention]] (CDC)   * [[Centers for Disease Control and Prevention]] (CDC)
 +  * [[Centers for Medicare & Medicaid Services]] (CMS)
 +  * [[Federal Deposit Insurance Corporation]] (FDIC)
 +  * [[Indiana Economic Development Corporation]]
 +  * [[Mars, Incorporated]]
 +  * [[National Heart, Lung, and Blood Institute]]
   * [[National Institutes of Health]]   * [[National Institutes of Health]]
 +  * [[Navy Federal Credit Union]]
 +  * [[Seema Verma]]
 +  * [[United States Department of Agriculture]] (USDA)
 +
 +</WRAP>
  
 ===== Activities ===== ===== Activities =====
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