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porter_novelli [2022/08/10 20:23]
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| The firm was founded in Washington, D.C., in 1972 by [[Bill Novelli]] and [[Jack Porter]], advertising executives, who worked together to market the [[Peace Corps]]. The company's first major client was the [[National Institutes of Health]] (NIH), for whom they created the National High Blood Pressure Education Program.((//The Pennsylvania Gazette: Taking on the Tobacco Giants.// (1999, January 5). University of Pennsylvania. https://archive.ph/OEnh2)) | The firm was founded in Washington, D.C., in 1972 by [[Bill Novelli]] and [[Jack Porter]], advertising executives, who worked together to market the [[Peace Corps]]. The company's first major client was the [[National Institutes of Health]] (NIH), for whom they created the National High Blood Pressure Education Program.((//The Pennsylvania Gazette: Taking on the Tobacco Giants.// (1999, January 5). University of Pennsylvania. https://archive.ph/OEnh2)) |
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| | In April 2022, the firm co-published a study with the [[CDC National Center on Birth Defects and Developmental Disabilities]] and the [[Oak Ridge Institute of Science and Education]] on a paid digital marketing campaign to promote the use of a mobile health app for parents to track their child's development.((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425)) |
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| ===== Affiliations ===== | ===== Affiliations ===== |
| ==== Clients ==== | ==== Clients ==== |
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| Porter Novelli's current clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og)) | Porter Novelli's current clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og)) ((Parsons, L. (2020, July 13). //Porter Novelli wins first Best Use of Data Visualisation Award at Communiqué 2020.// PMLive. https://web.archive.org/web/20210621071424/https://www.pmlive.com/pharma_news/porter_novelli_wins_first_best_use_of_data_visualisation_award_at_communique_2020_1344782)) |
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| | <WRAP column col2> |
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| * [[Amazon]] | * [[Amazon]] |
| * [[Workday]] | * [[Workday]] |
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| Former clients include: | Former clients include:((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425)) ((//Navy Federal Credit Union vs. Porter.// (2021, December 24). UniCourt. https://archive.ph/CbCx3)) |
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| | * [[ALS Association]] |
| | * [[Blockbuster Video]] |
| | * [[CDC National Center on Birth Defects and Developmental Disabilities]] |
| * [[Centers for Disease Control and Prevention]] (CDC) | * [[Centers for Disease Control and Prevention]] (CDC) |
| | * [[Centers for Medicare & Medicaid Services]] (CMS) |
| | * [[Federal Deposit Insurance Corporation]] (FDIC) |
| | * [[Indiana Economic Development Corporation]] |
| | * [[Mars, Incorporated]] |
| | * [[National Heart, Lung, and Blood Institute]] |
| * [[National Institutes of Health]] | * [[National Institutes of Health]] |
| | * [[Navy Federal Credit Union]] |
| | * [[Seema Verma]] |
| | * [[United States Department of Agriculture]] (USDA) |
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| | </WRAP> |
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| ===== Activities ===== | ===== Activities ===== |
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| * [[https://web.archive.org/web/20220810174141/https://www.porternovelli.com/wp-content/uploads/2021/11/PN_PNFocus_Health-Equity_FINAL.pdf|Porter Novelli Focus: Health Equity]] | * [[https://web.archive.org/web/20220810174141/https://www.porternovelli.com/wp-content/uploads/2021/11/PN_PNFocus_Health-Equity_FINAL.pdf|Porter Novelli Focus: Health Equity]] |
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| | ===== External links ===== |
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| | * [[https://en.wikipedia.org/wiki/Porter_Novelli|Wikipedia]] |
