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 **Porter Novelli** is an American public relations firm based in [[united_states_of_america:New York:New York City]], [[united_States_of_america:New York]]. It serves a global client base, and is part of [[Omnicom Group]]. **Porter Novelli** is an American public relations firm based in [[united_states_of_america:New York:New York City]], [[united_States_of_america:New York]]. It serves a global client base, and is part of [[Omnicom Group]].
 +
 +===== History =====
 +
 +The firm was founded in Washington, D.C., in 1972 by [[Bill Novelli]] and [[Jack Porter]], advertising executives, who worked together to market the [[Peace Corps]]. The company's first major client was the [[National Institutes of Health]] (NIH), for whom they created the National High Blood Pressure Education Program.((//The Pennsylvania Gazette: Taking on the Tobacco Giants.// (1999, January 5). University of Pennsylvania. https://archive.ph/OEnh2))
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 +In April 2022, the firm co-published a study with the [[CDC National Center on Birth Defects and Developmental Disabilities]] and the [[Oak Ridge Institute of Science and Education]] on a paid digital marketing campaign to promote the use of a mobile health app for parents to track their child's development.((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425))
  
 ===== Affiliations ===== ===== Affiliations =====
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 ==== Clients ==== ==== Clients ====
  
-Porter Novelli's clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og))+Porter Novelli's current clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og)) ((Parsons, L. (2020, July 13). //Porter Novelli wins first Best Use of Data Visualisation Award at Communiqué 2020.// PMLive. https://web.archive.org/web/20210621071424/https://www.pmlive.com/pharma_news/porter_novelli_wins_first_best_use_of_data_visualisation_award_at_communique_2020_1344782)) 
 + 
 +<WRAP column col2> 
 + 
 +  * [[Amazon]] 
 +  * [[pharmaceutical_companies:Bayer]] 
 +  * [[Beiersdorf]] 
 +  * [[Cardinal Health]] 
 +  * [[Disney]] 
 +  * [[Dow]] 
 +  * [[Hewlett-Packard]] 
 +  * [[pharmaceutical_companies:Johnson & Johnson]] 
 +  * [[LinkedIn]] 
 +  * [[McDonald's]] 
 +  * [[Microsoft]] 
 +  * [[NetApp]] 
 +  * [[pharmaceutical_companies:Novartis]] 
 +  * [[PepsiCo]] 
 +  * [[pharmaceutical_companies:Pfizer]] 
 +  * [[Procter & Gamble]] 
 +  * [[pharmaceutical_companies:Regeneron]] 
 +  * [[Sony]] 
 +  * [[pharmaceutical_companies:Takeda]] 
 +  * [[T-Mobile]] 
 +  * [[Western Digital]] 
 +  * [[Workday]] 
 + 
 +Former clients include:((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425)) ((//Navy Federal Credit Union vs. Porter.// (2021, December 24). UniCourt. https://archive.ph/CbCx3)) 
 + 
 +  * [[ALS Association]] 
 +  * [[Blockbuster Video]] 
 +  * [[CDC National Center on Birth Defects and Developmental Disabilities]] 
 +  * [[Centers for Disease Control and Prevention]] (CDC) 
 +  * [[Centers for Medicare & Medicaid Services]] (CMS) 
 +  * [[Federal Deposit Insurance Corporation]] (FDIC) 
 +  * [[Indiana Economic Development Corporation]] 
 +  * [[Mars, Incorporated]] 
 +  * [[National Heart, Lung, and Blood Institute]] 
 +  * [[National Institutes of Health]] 
 +  * [[Navy Federal Credit Union]] 
 +  * [[Seema Verma]] 
 +  * [[United States Department of Agriculture]] (USDA) 
 + 
 +</WRAP> 
 + 
 +===== Activities ===== 
 + 
 +  * [[https://web.archive.org/web/20220810174141/https://www.porternovelli.com/wp-content/uploads/2021/11/PN_PNFocus_Health-Equity_FINAL.pdf|Porter Novelli Focus: Health Equity]] 
 + 
 +===== External links ===== 
 + 
 +  * [[https://en.wikipedia.org/wiki/Porter_Novelli|Wikipedia]]
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