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+**Porter Novelli** is an American public relations firm based in [[united_states_of_america:New York:New York City]], [[united_States_of_america:New York]]. It serves a global client base, and is part of [[Omnicom Group]].
+===== History =====
+The firm was founded in Washington, D.C., in 1972 by [[Bill Novelli]] and [[Jack Porter]], advertising executives, who worked together to market the [[Peace Corps]]. The company's first major client was the [[National Institutes of Health]] (NIH), for whom they created the National High Blood Pressure Education Program.((//The Pennsylvania Gazette: Taking on the Tobacco Giants.// (1999, January 5). University of Pennsylvania. https://archive.ph/OEnh2))
+In April 2022, the firm co-published a study with the [[CDC National Center on Birth Defects and Developmental Disabilities]] and the [[Oak Ridge Institute of Science and Education]] on a paid digital marketing campaign to promote the use of a mobile health app for parents to track their child's development.((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425))
+===== Affiliations =====
+==== Clients ====
+Porter Novelli's current clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og)) ((Parsons, L. (2020, July 13). //Porter Novelli wins first Best Use of Data Visualisation Award at Communiqué 2020.// PMLive. https://web.archive.org/web/20210621071424/https://www.pmlive.com/pharma_news/porter_novelli_wins_first_best_use_of_data_visualisation_award_at_communique_2020_1344782))
+<WRAP column col2>
+  * [[Amazon]]
+  * [[pharmaceutical_companies:Bayer]]
+  * [[Beiersdorf]]
+  * [[Cardinal Health]]
+  * [[Disney]]
+  * [[Dow]]
+  * [[Hewlett-Packard]]
+  * [[pharmaceutical_companies:Johnson & Johnson]]
+  * [[LinkedIn]]
+  * [[McDonald's]]
+  * [[Microsoft]]
+  * [[NetApp]]
+  * [[pharmaceutical_companies:Novartis]]
+  * [[PepsiCo]]
+  * [[pharmaceutical_companies:Pfizer]]
+  * [[Procter & Gamble]]
+  * [[pharmaceutical_companies:Regeneron]]
+  * [[Sony]]
+  * [[pharmaceutical_companies:Takeda]]
+  * [[T-Mobile]]
+  * [[Western Digital]]
+  * [[Workday]]
+Former clients include:((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425)) ((//Navy Federal Credit Union vs. Porter.// (2021, December 24). UniCourt. https://archive.ph/CbCx3))
+  * [[ALS Association]]
+  * [[Blockbuster Video]]
+  * [[CDC National Center on Birth Defects and Developmental Disabilities]]
+  * [[Centers for Disease Control and Prevention]] (CDC)
+  * [[Centers for Medicare & Medicaid Services]] (CMS)
+  * [[Federal Deposit Insurance Corporation]] (FDIC)
+  * [[Indiana Economic Development Corporation]]
+  * [[Mars, Incorporated]]
+  * [[National Heart, Lung, and Blood Institute]]
+  * [[National Institutes of Health]]
+  * [[Navy Federal Credit Union]]
+  * [[Seema Verma]]
+  * [[United States Department of Agriculture]] (USDA)
+</WRAP>
+===== Activities =====
+  * [[https://web.archive.org/web/20220810174141/https://www.porternovelli.com/wp-content/uploads/2021/11/PN_PNFocus_Health-Equity_FINAL.pdf|Porter Novelli Focus: Health Equity]]
+===== External links =====
+  * [[https://en.wikipedia.org/wiki/Porter_Novelli|Wikipedia]]