====== Porter Novelli ======

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**Porter Novelli** is an American public relations firm based in [[united_states_of_america:New York:New York City]], [[united_States_of_america:New York]]. It serves a global client base, and is part of [[Omnicom Group]].

===== History =====

The firm was founded in Washington, D.C., in 1972 by [[Bill Novelli]] and [[Jack Porter]], advertising executives, who worked together to market the [[Peace Corps]]. The company's first major client was the [[National Institutes of Health]] (NIH), for whom they created the National High Blood Pressure Education Program.((//The Pennsylvania Gazette: Taking on the Tobacco Giants.// (1999, January 5). University of Pennsylvania. https://archive.ph/OEnh2))

In April 2022, the firm co-published a study with the [[CDC National Center on Birth Defects and Developmental Disabilities]] and the [[Oak Ridge Institute of Science and Education]] on a paid digital marketing campaign to promote the use of a mobile health app for parents to track their child's development.((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425))

===== Affiliations =====

==== Clients ====

Porter Novelli's current clients include:((Omnicom Public Relations Group. //About.// Porter Novelli. Retrieved August 10, 2022, from https://archive.ph/0H9Og)) ((Parsons, L. (2020, July 13). //Porter Novelli wins first Best Use of Data Visualisation Award at Communiqué 2020.// PMLive. https://web.archive.org/web/20210621071424/https://www.pmlive.com/pharma_news/porter_novelli_wins_first_best_use_of_data_visualisation_award_at_communique_2020_1344782))

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  * [[Amazon]]
  * [[pharmaceutical_companies:Bayer]]
  * [[Beiersdorf]]
  * [[Cardinal Health]]
  * [[Disney]]
  * [[Dow]]
  * [[Hewlett-Packard]]
  * [[pharmaceutical_companies:Johnson & Johnson]]
  * [[LinkedIn]]
  * [[McDonald's]]
  * [[Microsoft]]
  * [[NetApp]]
  * [[pharmaceutical_companies:Novartis]]
  * [[PepsiCo]]
  * [[pharmaceutical_companies:Pfizer]]
  * [[Procter & Gamble]]
  * [[pharmaceutical_companies:Regeneron]]
  * [[Sony]]
  * [[pharmaceutical_companies:Takeda]]
  * [[T-Mobile]]
  * [[Western Digital]]
  * [[Workday]]

Former clients include:((Arshanapally, S., Green, K., Slaughter, K., Muller, R., & Wheaton, D. (2022). //Use of a paid digital marketing campaign to promote a mobile health app to encourage parent-engaged developmental monitoring: implementation study.// JMIR pediatrics and parenting, 5(2), e34425. https://doi.org/10.2196/34425)) ((//Navy Federal Credit Union vs. Porter.// (2021, December 24). UniCourt. https://archive.ph/CbCx3))

  * [[ALS Association]]
  * [[Blockbuster Video]]
  * [[CDC National Center on Birth Defects and Developmental Disabilities]]
  * [[Centers for Disease Control and Prevention]] (CDC)
  * [[Centers for Medicare & Medicaid Services]] (CMS)
  * [[Federal Deposit Insurance Corporation]] (FDIC)
  * [[Indiana Economic Development Corporation]]
  * [[Mars, Incorporated]]
  * [[National Heart, Lung, and Blood Institute]]
  * [[National Institutes of Health]]
  * [[Navy Federal Credit Union]]
  * [[Seema Verma]]
  * [[United States Department of Agriculture]] (USDA)

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===== Activities =====

  * [[https://web.archive.org/web/20220810174141/https://www.porternovelli.com/wp-content/uploads/2021/11/PN_PNFocus_Health-Equity_FINAL.pdf|Porter Novelli Focus: Health Equity]]

===== External links =====

  * [[https://en.wikipedia.org/wiki/Porter_Novelli|Wikipedia]]