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--- weber_shandwick [2022/10/15 07:10]
pamela [CDC Funded International PR Contracts]
+++ weber_shandwick [2022/11/26 12:07] (current)
pamela [Fireball Crisis Simulation Software]
@@ Line 46: / Line 46: @@
 Weber Shandwick Provides PR for [[:Moderna]] and [[:Pfizer]], While Staffing the CDC’s Vaccine Office
 Substack - The DisInformation Chronicle - Paul Thacker October 11, 2022
@@ Line 58: / Line 59: @@
 “This is irresponsible of CDC to issue a PR contract to Weber Shandwick, knowing that the firm also works for Moderna and Pfizer,” emailed [[:Public Citizen]]’s Craig Holman. “It raises legitimate questions of whose interests Weber Shandwick will put first – their private sector clients or the public’s interest at NCIRD.”
-“This new reporting that CDC had a contract with the same PR firm representing the manufacturers of the COVID-19 vaccine raises serious concerns,” wrote a spokesperson for Senator Rand Paul (R-KY
+“This new reporting that CDC had a contract with the same PR firm representing the manufacturers of the COVID-19 vaccine raises serious concerns,” wrote a spokesperson for Senator Rand Paul (R-KY)
+A few weeks after Weber Shandwick won the CDC contract, a senior vice president at the firm posted a company blog laying out the realities and dangers of the COVID-19 pandemic. At the blog’s bottom, she disclosed, that an asterisk indicated Weber Shandwick clients working on COVID-19 vaccines: [[:GlaxoSmithKline]], [[:Sanofi]], and [[:Pfizer]]. ((https://disinformationchronicle.substack.com/p/weber-shandwick-provides-pr-for-moderna))
+==== Fireball Crisis Simulation Software ====
+{{ ::firebell_-_weber_shandwick.png?800 |}}
+Firebell is Weber Shandwick's proprietary, award-winning crisis simulation software and training session. Through firebell, participants actively engage in a real-time online attack of their brand or organization — all in a secure, controlled environment.
+Each training is founded on research and tailored to your industry and media environment by our digital and crisis professionals. Firebell insists that participants do just that: participate―you will be expected to craft and post content in real-time amidst the imposing parade of comments that organizations typically face during a crisis. Post-drill, we then deliver an assessment that identifies the gaps in your performance, working with you to bolster your strengths in preparation of a real crisis or issue.
-A few weeks after Weber Shandwick won the CDC contract, a senior vice president at the firm posted a company blog laying out the realities and dangers of the COVID-19 pandemic. At the blog’s bottom, she disclosed, that an asterisk indicated Weber Shandwick clients working on COVID-19 vaccines: GSK, Sanofi, and Pfizer. ((https://disinformationchronicle.substack.com/p/weber-shandwick-provides-pr-for-moderna))
+The firebell team itself brings together two areas of Weber Shandwick expertise for each drill: crisis communications and social media. Weber Shandwick believes that social crisis communications is the marriage between traditional crisis expertise and the understanding of social behaviors driven by current technology. Weber Shandwick brings both to bear in each customized firebell experience. ((https://web.archive.org/web/20140622001854/https://firebell.webershandwick.com/))
 ===== Affiliations =====