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edelman [2022/09/10 17:38]
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 ===== History ===== ===== History =====
  
-Edelman was founded in 1952 by [[Daniel Edelman]].((Miller, S. (2013, January 16). //Public-Relations Pioneer Began With “Toni Twins” Stunt.// Wall Street Journal. https://archive.ph/n0wpo)) His son [[Richard Edelman]] was named president and CEO in September 1996, a position he continues to hold.((//Richard Edelman Biography.// Edelmen. Retrieved February 7, 2012, from https://web.archive.org/web/20120207033202/http://www.edelman.com/speak_up/bio/))+Edelman was founded in 1952 by [[Daniel Edelman]].((Miller, S. (2013, January 16). //Public-Relations Pioneer Began With “Toni Twins” Stunt.// Wall Street Journal. https://archive.ph/n0wpo)) Edelman was part of the [[United States Army]]'s [[Psychological Warfare]] Unit during [[World War II]].((Hevesi, D. (2013, January 16). //Daniel J. Edelman, a Publicity Pioneer, Dies at 92.// The New York Times. https://www.nytimes.com/2013/01/16/business/daniel-j-edelman-a-publicity-pioneer-dies-at-92.html?searchResultPosition=17)) Dan Edelman was an expert in analyzing and utilizing [[propaganda]] to change the mindset of the general population. His ties to the US national-security state persisted after the war, particularly through his decades-long close friendship with Secretary of Defense and pharmaceutical executive [[Donald Rumsfeld]].((Vedmore, J. (2021, June 17). //Edelman PR and the Manufacturing of “Trust.”// Unlimited Hangout. https://archive.ph/ul7Qq))
  
 +Daniel's son [[Richard Edelman]] was named president and CEO in September 1996, a position he continues to hold.((//Richard Edelman Biography.// Edelmen. Retrieved February 7, 2012, from https://web.archive.org/web/20120207033202/http://www.edelman.com/speak_up/bio/))
 +
 +==== COVID-19 =====
 +
 +Global President and Chief Operating Officer [[Matthew Harrington]] participated in [[Event 201]], a [[pandemic war games|pandemic preparedness exercise]], in [[united_states:new york:New York City]] in October 2019.((//Biography of Matthew Harrington | Participant for Event 201.// Johns Hopkins Center for Health Security. Retrieved September 11, 2022, from http://archive.today/2022.07.08-135816/https://www.centerforhealthsecurity.org/our-work/exercises/event201/players/harrington.html))
 +
 +In 2020, as host of the Edelman Trust Barometer annual event at the [[World Economic Forum]] in [[switzerland:Davos]], Richard Edelman explained to a small audience that in the first ten years of the new millennium, certain events during the proceeding decade negatively affected the level of trust people now have in institutions.((Edelman. (2020, January 28). //2020 Edelman Trust Barometer Global Launch at the World Economic Forum.// YouTube. https://www.youtube.com/watch?v=TwozUUIYI3s)) He identified the [[Iraq War]], [[globalization]], the [[Great Recession]], and the rise of [[India]] and [[China]] as the leading factors in the loss of trust. Edelman contended that these events were the primary cause of the mass class divide, the battle for truth (due to [[social networks]]), and an “incredible concern for the future of work” because they led to the rise of the [[gig economy]], [[automation]], and [[outsourcing]]. Edelman went on to say, “The hypothesis I’m going to make today about the construct for trust is that it now relies not just on competence, but it also relies on ethical behavior.” Richard Edelman’s use of a technical description of truth is telling as to how he perceives the concept of “ethical behavior.”((Vedmore, J. (2021, June 17). //Edelman PR and the Manufacturing of “Trust.”// Unlimited Hangout. https://archive.ph/ul7Qq))
 +===== Activities =====
 +
 +==== Trust Barometer ====
 +
 +Launched in 2000, the Edelman Trust Barometer is an annual survey of how much trust and credibility the world’s four major institutions—government, business, media, and nongovernmental organizations—have in the eyes of the public.((Vedmore, J. (2021, June 17). //Edelman PR and the Manufacturing of “Trust.”// Unlimited Hangout. https://archive.ph/ul7Qq)) Each year is titled based on a theme.((//Edelman Trust Barometer 2021.// (2021). Edelman. https://www.edelman.com/sites/g/files/aatuss191/files/2021-03/2021%20Edelman%20Trust%20Barometer.pdf)) ((//Edelman Trust Barometer 2022.// (2022). Edelman. https://web.archive.org/web/20220905145242/https://www.edelman.com/sites/g/files/aatuss191/files/2022-01/2022%20Edelman%20Trust%20Barometer%20FINAL_Jan25.pdf))
 +
 +^ Year  ^ Theme  ^
 +| 2001  | Rising Influence of NGOs  |
 +| 2002  | Fall of the Celebrity CEO  |
 +| 2003  | Earned Media More Credible Than Advertising  |
 +| 2004  | U.S. Companies in Europe Suffer Trust Discount  |
 +| 2005  | Trust Shifts from “Authorities” to Peers  |
 +| 2006  | A “Person Like Me” Emerges as Credible Spokesperson  |
 +| 2007  | Business More Trusted Than Government and Media  |
 +| 2008  | Young People Have More Trust in Business  |
 +| 2009  | Trust in Business Plummets  |
 +| 2010  | Performance and Transparency Essential to Trust  |
 +| 2011  | Business Must Partner With Government to Regain Trust  |
 +| 2012  | Fall of Government  |
 +| 2013  | Crisis of Leadership  |
 +| 2014  | Business to Lead the Debate for Change  |
 +| 2015  | Trust is Essential to Innovation  |
 +| 2016  | Growing Inequality of Trust  |
 +| 2017  | Trust in Crisis  |
 +| 2018  | The Battle for Truth  |
 +| 2019  | Trust at Work  |
 +| 2020  | Trust: Competence and Ethics  |
 +| 2021  | Business Most Trusted  |
 +| 2022  | The Cycle of Distrust  |
 ===== Affiliations ===== ===== Affiliations =====
  
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 <WRAP column col4> <WRAP column col4>
  
 +  * [[pharmaceutical_companies:Abbott]]
   * [[Adobe]]   * [[Adobe]]
   * [[Advanced Materials and BioEngineering Research]] (AMBER)   * [[Advanced Materials and BioEngineering Research]] (AMBER)
 +  * [[medical_technology_companies:Advanced Medical Optics]]
   * [[Alberta Securities Commission]]   * [[Alberta Securities Commission]]
 +  * [[American Health Care Association]]
   * [[American Heart Association]]   * [[American Heart Association]]
   * [[American Legislative Exchange Council]] (ALEC)   * [[American Legislative Exchange Council]] (ALEC)
   * [[American Petroleum Institute]]   * [[American Petroleum Institute]]
   * [[pharmaceutical_companies:Amgen]]   * [[pharmaceutical_companies:Amgen]]
 +  * [[Apple]]
 +  * [[Association of American Railroads]]
   * [[pharmaceutical_companies:AstraZeneca]]   * [[pharmaceutical_companies:AstraZeneca]]
 +  * [[AT&T]]
 +  * [[pharmaceutical_companies:Baxter]]
 +  * [[pharmaceutical_companies:Bayer]]
 +  * [[pharmaceutical_companies:Berlex Laboratories]]
 +  * [[Boeing]]
 +  * [[Boy Scouts of America]]
 +  * [[Burger King]]
   * [[Business Roundtable]]   * [[Business Roundtable]]
   * [[Center for Reproductive Rights]]   * [[Center for Reproductive Rights]]
   * [[Center for Substance Abuse Treatment]]   * [[Center for Substance Abuse Treatment]]
 +  * [[Charles Schwab & Co.]]
 +  * [[pharmaceutical_companies:Chiron]]
 +  * [[The Church of Jesus Christ of Latter-day Saints]]
 +  * [[Citibank]]
   * [[united_states:illinois:Chicago|City of Chicago]]   * [[united_states:illinois:Chicago|City of Chicago]]
-  * [[Consumer Health Products Association]]+  * [[Consumer Healthcare Products Association]] 
 +  * [[Danone]] 
 +  * [[David Suzuki Foundation]] 
 +  * [[Duke University]] 
 +  * [[Dupont]]
   * [[eBay]]   * [[eBay]]
 +  * [[pharmaceutical_companies:Eli Lilly]]
 +  * [[European Commission]]
 +  * [[European Society of Intensive Care Medicine]]
   * [[Fondation des Femmes]]   * [[Fondation des Femmes]]
   * [[General Electric]]   * [[General Electric]]
 +  * [[General Motors]]
 +  * [[General Services Administration]]
   * [[German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth]]   * [[German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth]]
 +  * [[pharmaceutical_companies:Gilead Sciences]]
   * [[Girl Scouts USA]]   * [[Girl Scouts USA]]
   * [[pharmaceutical_companies:GlaxoSmithKline]]   * [[pharmaceutical_companies:GlaxoSmithKline]]
 +  * [[pharmaceutical_companies:Henry Schein]]
 +  * [[Hershey]]
   * [[Hewlett-Packard]]   * [[Hewlett-Packard]]
   * [[Hilton]]   * [[Hilton]]
   * [[HSBC]]   * [[HSBC]]
 +  * [[InterActiveCorp]] (IAC)
   * [[pharmaceutical_companies:Janssen]]   * [[pharmaceutical_companies:Janssen]]
   * [[Johns Hopkins Bloomberg School of Public Health]]   * [[Johns Hopkins Bloomberg School of Public Health]]
   * [[pharmaceutical_companies:Johnson & Johnson]]   * [[pharmaceutical_companies:Johnson & Johnson]]
 +  * [[Kaiser Permanente]]
   * [[Kraft]]   * [[Kraft]]
   * [[Lego]]   * [[Lego]]
   * [[LinkedIn]]   * [[LinkedIn]]
   * [[Mars, Incorporated]]   * [[Mars, Incorporated]]
 +  * [[Mastercard]]
 +  * [[pharmaceutical_companies:MedImmune]]
 +  * [[pharmaceutical_companies:Merck]]
   * [[Microsoft]]   * [[Microsoft]]
 +  * [[Motion Picture Association of America]] (MPAA)
 +  * [[National Association of Broadcasters]]
   * [[National Football League]] (NFL)   * [[National Football League]] (NFL)
   * [[National Grid]]   * [[National Grid]]
 +  * [[Netflix]]
 +  * [[News International]]
   * [[No Kid Hungry]]   * [[No Kid Hungry]]
 +  * [[pharmaceutical_companies:Novartis]]
 +  * [[Panama Canal Authority]]
   * [[PayPal]]   * [[PayPal]]
 +  * [[pharmaceutical_companies:Pfizer]]
 +  * [[Pharmaceutical Research and Manufacturers of America]] (PhRMA)
 +  * [[Philip Morris]]
 +  * [[PricewaterhouseCoopers]]
 +  * [[Procter & Gamble]]
   * [[QMUNITY]]   * [[QMUNITY]]
 +  * [[Raytheon]]
 +  * [[pharmaceutical_companies:Roche]]
   * [[Samsung]]   * [[Samsung]]
 +  * [[pharmaceutical_companies:Sanofi-Aventis]]
   * [[pharmaceutical_companies:Sanofi Genzyme]]   * [[pharmaceutical_companies:Sanofi Genzyme]]
   * [[Shell]]   * [[Shell]]
 +  * [[Sony]]
   * [[Special Olympics New York]]   * [[Special Olympics New York]]
 +  * [[Starbucks]]
 +  * [[Taiwan Semiconductor]]
 +  * [[pharmaceutical_companies:Teva]]
 +  * [[Time Warner]]
 +  * [[TogetherRx]]
   * [[UNICEF]]   * [[UNICEF]]
   * [[Unilever]]   * [[Unilever]]
   * [[United Nations Population Fund]] (UNFPA)   * [[United Nations Population Fund]] (UNFPA)
   * [[United States Department of Defense]]   * [[United States Department of Defense]]
 +  * [[UPS]]
   * [[pharmaceutical_companies:Upsa]]   * [[pharmaceutical_companies:Upsa]]
 +  * [[Vancouver Airport Authority]]
   * [[pharmaceutical_companies:Viatris]]   * [[pharmaceutical_companies:Viatris]]
 +  * [[Walmart]]
 +  * [[pharmaceutical_companies:Wyeth]]
  
 </WRAP> </WRAP>
 +
 +{{tag>Public_relations_firms}}
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