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-===== The AD Council =====
+====== Ad Council ======
+{{ ::ad_council_logo_.png?200|}}
+The **Advertising Council**, also known as the **Ad Council**, is an American non-profit advertising organization based in [[united_states:new_york:New York City]], [[united_states:New York]].
+===== History =====
+==== COVID-19 ====
+In the first quarter of 2021, the Ad Council received a $500,000 grant from [[pharmaceutical_companies:Pfizer]] for a project titled "COVID-19 Crisis Response & Recovery Effort".((//US Medical, Scientific, Patient and Civic Organization Funding Report: Q1-Q2 2021.// (2021, September 27). Pfizer. https://web.archive.org/web/20230503211316/https://s3.documentcloud.org/documents/23787007/pfizer-2021-report.pdf))
+===== External links =====
+  * [[https://wiki.whiteroseintelligence.com/en/Ad-Council|White Rose Wiki]]
+  * [[https://en.wikipedia.org/wiki/Ad_Council|Wikipedia]]
+----
+//Everything below this line needs to be cleaned up.//
 ==== History ====
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 Whether it was fighting Polio, preventing AIDS, responding to September 11th, or providing critical information during the [[COVID-19 pandemic]], the Ad Council has continued to produce impactful public service engagement campaigns that raise awareness, inspire action and save lives.((https://web.archive.org/web/20200520000851/https://www.adcouncil.org/our-story/our-history))
-=== Classic Campaign Samples === ((https://web.archive.org/web/20200520000931/https://www.adcouncil.org/our-story/our-history/the-classics))
+=== Classic Campaign Samples ===
-- 1980   The Savings or [[War Bonds]] campaign was not only the organization's first campaign, but also its most successful campaign to date. Begun in 1942 by the then [[War Advertising Council]], the campaign encouraged Americans to support the war effort by purchasing war bonds. By the time the campaign ended 38 years later, millions of Americans had purchased $35 billion in War/Savings Bonds.
+- 1980   The Savings or [[War Bonds]] campaign was not only the organization's first campaign, but also its most successful campaign to date. Begun in 1942 by the then [[War Advertising Council]], the campaign encouraged Americans to support the war effort by purchasing war bonds. By the time the campaign ended 38 years later, millions of Americans had purchased $35 billion in War/Savings Bonds.((https://web.archive.org/web/20200520000931/https://www.adcouncil.org/our-story/our-history/the-classics))
@@ Line 71: / Line 89: @@
 === President & CEO - Lisa Sherman ===
-Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming and growing organizations. As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging leading-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.
+[[Lisa Sherman]] is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming and growing organizations. As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging leading-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.
-Prior to the Ad Council, Lisa was at Viacom where she built a powerful media business, launching and leading Logo TV, the first cable network for LGBTQ audiences. She also held a number of senior operating roles at Verizon, ad agency Hill Holliday, and the Women’s Sports Network, the VC-backed marketing company she co-founded.
+Prior to the Ad Council, Lisa was at [[Viacom]] where she built a powerful media business, launching and leading Logo TV, the first cable network for [[LGBTQ]] audiences. She also held a number of senior operating roles at [[Verizon]], ad agency Hill Holliday, and the Women’s Sports Network, the VC-backed marketing company she co-founded.
-Sherman is a thought leader, frequent public speaker, and an active participant on advisory boards for several industry and public service organizations, including the World Economic Forum’s Information and Entertainment Stewardship Board. In addition, she is an Advisor to Guild Education and a Trustee at her alma mater, Dickinson College. Lisa has also been recognized with a number of industry and community service awards, most recently receiving the prestigious 2019 Matrix award, from the New York Women in Communications.
+Sherman is a thought leader, frequent public speaker, and an active participant on advisory boards for several industry and public service organizations, including the [[World Economic Forum]]’s Information and Entertainment Stewardship Board. In addition, she is an Advisor to [[Guild Education]] and a Trustee at her alma mater, Dickinson College. Lisa has also been recognized with a number of industry and community service awards, most recently receiving the prestigious 2019 Matrix award, from the [[New York Women in Communications]].
 ((https://web.archive.org/web/20200805113219/https://www.adcouncil.org/our-story/our-team/lisa-sherman))
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 AdLibbing - October 29, 2019
-This story, Lisa Sherman: How my coming out of the 'corporate closet' sparked cultural change, was originally published on NBC News: Know Your Value for National Coming Out Day on October 11th. ((https://web.archive.org/web/20200805100253/https://www.adcouncil.org/ad-council-ceo-lisa-sherman-how-my-coming-out-of-the-corporate-closet-sparked-cultural-change
+This story, Lisa Sherman: How my coming out of the 'corporate closet' sparked cultural change, was originally published on [[NBC News]] Know Your Value for National Coming Out Day on October 11th. ((https://web.archive.org/web/20200805100253/https://www.adcouncil.org/ad-council-ceo-lisa-sherman-how-my-coming-out-of-the-corporate-closet-sparked-cultural-change))
 === Board of Directors ===
+Hayley Romer, Chief Revenue Officer and Publisher of [[The Atlantic]], is Named Secretary of the Board ((https://web.archive.org/web/20201021015945/https://www.adcouncil.org/press-releases/ad-council-announces-new-members-to-its-board-of-directors))
-**Hayley Romer, Chief Revenue Officer and Publisher of The Atlantic, is Named Secretary of the Board**
-((https://web.archive.org/web/20201021015945/https://www.adcouncil.org/press-releases/ad-council-announces-new-members-to-its-board-of-directors))
 NEW YORK, NEW YORK, October 15, 2020 – The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its fall meeting held virtually yesterday.
-Hayley Romer, Chief Revenue Officer and Publisher of [[The Atlantic]], has been named Secretary of the Board, succeeding Laura Corb, Senior Partner, [[McKinsey & Company]]. The Ad Council Board is chaired by David Fischer, Chief Revenue Officer, [[Facebook]]. Vice Chairs include Linda Yaccarino, Chairman, Global Advertising and Partnerships, [[NBCUniversal]], Jacki Kelley, CEO, Dentsu International, and Diego Scotti, Chief Marketing Officer at Verizon.
+Hayley Romer, Chief Revenue Officer and Publisher of The Atlantic, has been named Secretary of the Board, succeeding Laura Corb, Senior Partner, [[McKinsey & Company]]. The Ad Council Board is chaired by [[David Fischer]], Chief Revenue Officer, [[Facebook]]. Vice Chairs include [[Linda Yaccarino]] Chairman, Global Advertising and Partnerships, [[NBCUniversal]], Jacki Kelley, CEO, Dentsu International, and [[Diego Scotti]], Chief Marketing Officer at Verizon.
 Since the organization's founding, the Ad Council has been at the forefront of leading the communications industry’s social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing and media executives who provide expertise, insights and financial support to ensure the Ad Council’s social good communication campaigns are effective and impactful. Most recently, the Ad Council Board of Directors led the media, marketing, advertising and entertainment industry’s response to the COVID-19 crisis with unprecedented communications efforts.
-New members of the Ad Council Board of Directors include-
+New members of the Ad Council Board of Directors include
       * David Cohen, CEO, [[Interactive Advertising Bureau]] (IAB)
@@ Line 126: / Line 142: @@
   *     Samantha Roth, Vice President Communications, [[National Football League]]
 The Ad Council's innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council's communities on Facebook and [[Twitter]], and view the creative on [[YouTube]].((https://web.archive.org/web/20201021015945/https://www.adcouncil.org/press-releases/ad-council-announces-new-members-to-its-board-of-directors))
+==== COVID-19 Pandemic Campaigns ====
+=== Coronavirus Response ===
+In response to the coronavirus pandemic, the Ad Council - in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms - launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
+The Coronavirus Response campaign aims to protect communities across the country as well as provide mental health support, because we’re all #AloneTogether  ((https://web.archive.org/web/20200525084348/https://www.adcouncil.org/campaign/coronavirus-prevention))
+Sponsors - Ad Council, [[Centers for Disease Control]] and Prevention (CDC), [[New York State]]
+Agencies, [[iHeart Radio]], Ad Council Content Studio, [[Wordsworth & Booth]], [[Viacom]], New York State, [[Hill Holliday]], [[Amplifier]], [[Group SJR]], [[NBC Universal]], R/GA, Pereira O'Dell, [[Big Star]], [[Sesame Street Workshop]]
+=== Vaccine Education ===
+== Get Vaccine Answers ==
+Have questions about COVID-19 vaccines?
+Here’s where to start.
+With new and highly contagious variants of COVID-19 circulating in the United States, it’s important to stay up to date with your COVID vaccination (including booster shots for people age 12 or older).
+COVID-19 vaccines and booster shots are free and widely available in the U.S.
+((https://web.archive.org/web/20220209063158/https://getvaccineanswers.org/?webSyncID=e47d69a3-cc09-8667-a8d4-739ae2764515&sessionGUID=a6dea377-ca10-1e50-83e4-e37049d92d86))
+What are the differences between the vaccines?
+All authorized COVID-19 vaccines provide strong protection from serious illness and hospitalization. Getting vaccinated and following CDC’s recommendations to take care of yourself and others is the best way to protect against COVID-19.
+The Pfizer-BioNTech vaccine (Comirnaty) is authorized for people ages 5 and older. It’s a messenger RNA, or mRNA, vaccine and includes two shots spaced 21 days apart. In August 2021 the Pfizer vaccine was fully approved by the FDA. The vaccine is 91% effective at preventing COVID-19 and provides strong protection against serious illness.
+The [[Pfizer]]-BioNTech vaccine is now available to kids ages 5 to 11. It’s being given in a smaller dosage and has been found to provide strong protection for children.
+The [[Moderna]] vaccine is authorized for people 18 years and over. It’s also an mRNA vaccine and includes two shots spaced 28 days apart. **Clinical trials showed the Moderna vaccine was 94% effective at preventing COVID-19** and provides strong protection against serious illness.
+[[Johnson & Johnson]]’s Janssen vaccine is authorized for people 18 years and over. It’s a viral vector vaccine and only requires one shot. Clinical trials showed the Johnson & Johnson vaccine was 72% effective at preventing COVID-19 and provides strong protection against serious illness. Health officials are closely monitoring all vaccines for safety, including the Johnson & Johnson vaccine.
+Having multiple types of vaccines available is crucial so that vaccination programs can quickly reach as many people as possible.
+Do the vaccines protect against the variants?
+The COVID-19 vaccines give strong protection against severe disease and death when it comes to the Delta variant. Vaccines also reduce a person’s risk of getting the virus. But no vaccine is 100% effective and some fully vaccinated people will become infected and experience illness. This is called a breakthrough infection. When one happens, the vaccines still provide strong protection against serious illness and death.
+The Delta variant is currently responsible for more than 90% of COVID cases in the United States. The Delta variant is also very contagious — more than twice as contagious as the original virus. People who have not been fully vaccinated against COVID-19 are most at risk and more likely to transmit the virus to others.
+How do different vaccines work?
+Research shows all COVID-19 vaccines currently available in the United States are very effective at preventing COVID-19. Your body takes time to build immunity. You will not be fully protected against COVID-19 until 2 weeks after your final shot.  If you get a Pfizer-BioNTech COVID-19 vaccine, you will need two shots to get the most protection. You should get the second shot of the Pfizer vaccine 21 days after your first shot. For some people, a third dose, called a booster shot, may also be recommended after 6 months for added protection. Learn more about who is eligible for Pfizer booster shots here.
+If you get a Moderna COVID-19 vaccine, you will need two shots to get the most protection. You should get the second shot of the Moderna vaccine 28 days after your first shot.
+Johnson & Johnson’s Janssen vaccine only requires one shot. People who receive the Johnson & Johnson vaccine are considered fully vaccinated two weeks after they get the single shot.
+Ask your healthcare provider about tools like [[V-safe]] that can send you automated reminders about getting your first and second shots at the right time.
+What should I know about breakthrough infections?
+COVID-19 vaccines are an effective tool to bring the pandemic under control. No vaccines are 100% able to prevent illness. Fortunately, the risk of infection, hospitalization, and death are all much lower if you’re vaccinated.
+Recent data shows that vaccine effectiveness decreases over time. New variants are also even more infectious than the original virus. Because of this, CDC recommends that all adults age 18+ receive a booster shot at the appropriate time.
+What are mRNA vaccines and how do they work?
+Many vaccines put a weakened or inactivated germ into your body to build immunity. But messenger RNA (mRNA) vaccines teach your cells how to make a protein that will trigger an immune response inside your body. This produces antibodies that protect you if the real virus were to enter your body. Since mRNA vaccines don't use an actual virus, they can be safely produced in large quantities faster than other vaccines.
+The Moderna and Pfizer-BioNTech vaccines use mRNA. While these vaccines use new technology, researchers have been working with mRNA vaccines for decades. mRNA vaccines were studied before for flu, Zika, rabies, and CMV cytomegalovirus.
+mRNA never enters the nucleus of the cell where DNA is located, so it cannot change your genes. Our cells break down mRNA and get rid of it within a few days after vaccination.((https://web.archive.org/web/20211215154606/https://getvaccineanswers.org/question/vaccine-protection#do-the-vaccines-protect-against-the-variants))
+More information mRNA directs to CDC ((https://web.archive.org/web/20211215164036/https://www.cdc.gov/coronavirus/2019-ncov/vaccines/different-vaccines/mRNA.html))
+=== CDC How mRNA Vaccines Work ===
+To trigger an immune response, many vaccines put a weakened or inactivated germ into our bodies. Not mRNA vaccines. Instead, mRNA vaccines use mRNA created in a laboratory to teach our cells how to make a protein—or even just a piece of a protein—that triggers an immune response inside our bodies. That immune response, which produces antibodies, is what protects us from getting infected if the real virus enters our bodies.
+How mRNA Vaccines Work ((https://web.archive.org/web/20211215164036/https://www.cdc.gov/coronavirus/2019-ncov/vaccines/different-vaccines/mRNA.html))
+How do we know COVID-19 vaccines are safe?
+Latest Update December 9, 2021 ((https://web.archive.org/web/20211215154602/https://getvaccineanswers.org/question/vaccine-safety))
+More than 170 million people in the United States, including 96% of medical doctors, are now fully vaccinated against COVID-19. These vaccines have been through the most intensive safety monitoring in U.S. history.
+Vaccines are approved and authorized by the U.S. [[Food and Drug Administration]] (FDA), including full approval for the Pfizer vaccine (Comirnaty) which was granted in August 2021. The FDA sets strict standards for clinical trials and carefully reviews scientific data from vaccine developers. Once vaccines are made available to the public, the FDA continues to monitor them very closely.
+Researchers began developing vaccines for COVID-19 in January 2020, based on decades of work on immune responses and vaccine technology. Thousands of volunteers took part in the clinical trials that started that spring to ensure the vaccines are safe and effective.
+Based on the results, the FDA authorized multiple vaccines for public use. In December 2020, the FDA authorized the Moderna and Pfizer-BioNTech vaccines for the American public. Johnson & Johnson’s Janssen vaccine was added in February 2021 and is currently available for use in the United States after a pause in April 2021. **In August 2021, the Pfizer vaccine (Comirnaty) became the first vaccine to be fully approved by the FDA based on extensive data on safety and effectiveness.
+Doctors and medical experts with many years of experience regulating vaccines looked at information about the safety, effectiveness, and quality of the vaccines before making their decision.
+After a vaccine is approved or authorized by the FDA and made available to the public, experts continue to closely monitor it for safety and to help us learn more about questions like how long vaccines provide protection.((https://web.archive.org/web/20220209063158/https://getvaccineanswers.org/question/vaccine-safety))
+Explore More
+  * Are the COVID-19 vaccines fully approved by the FDA?
+  * What’s the difference between full FDA Approval and Emergency Use Authorization?
+  * How were the vaccines made so quickly?
+  * How are vaccines tested for safety?
+  * Did the clinical trials include people like me?
+  * How did the COVID-19 vaccines get authorized and approved?
+  * Should I worry about long-term side effects?
+  * Do vaccines impact fertility?
+=== COVID-19 Vaccine Education Initiative ===
+The Ad Council and [[COVID Collaborative]] are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines.
+Guided by the leading minds in science and medicine and fueled by the best talent in the private sector, the COVID-19 Vaccine Education Initiative is designed to reach different audiences, including communities of color who have been disproportionately affected by COVID-19.
+Under the umbrella of the “[[It’s Up to You]]” campaign, we will ensure that Americans have accurate and timely information to answer their questions and concerns about vaccine side effects, efficacy, and clinical trials. Our goal is to shift the public mindset from vaccine concern to vaccine confidence.
+To access the ‘It’s Up to You’ creative assets—including PSAs for TV, radio, digital, OOH and print—visit our campaign page here www.AdCouncil.org/Campaign/Vaccine-Education ((https://web.archive.org/web/20210227014212/https://www.adcouncil.org/covid-vaccine))
+To see common questions and get more information on the vaccines, visit our consumer site here - www.GetVaccineAnswers.org
+COVID Vaccine Education - Launch Partner [[COVID Collaborative]]
+Agencies - [[NBC Universal]], J[[OY Collective]], [[iHeart Radio]], [[Pereira O'Dell]], [[Facebook]] Creative Shop, Group SJR
+The COVID-19 vaccines have the potential to transform life as we know it today and save hundreds of thousands of lives—but they can only be successful if millions of Americans recognize the urgency, safety and vital importance of getting vaccinated.
+While many have already started the vaccination process, there is currently a general lack of confidence. Overall, 40% of the U.S. public have expressed concerns, ranging from “skeptical” to “open but uncertain,” about getting vaccinated.((https://web.archive.org/web/20210227012321/https://www.adcouncil.org/campaign/vaccine-education))
 ==== AD Council Critics ====
+=== AD COUNCIL TARGETED AS 'CAPITALIST PROPAGANDA OUTFIT'===
+Venerable Public Service Group Draws Demonstrators' Ire
+By Ira Teinowitz and iteinowitz@crain.com . Published on September 26, 2002.
+WASHINGTON (AdAge.com) -- The Ad Council was surprised to learn today that anti-globalization groups streaming into Washington have targeted it as a "capitalist propaganda outfit."
+((https://web.archive.org/web/20220209061442/https://adage.com/article/news/ad-council-targeted-capitalist-propaganda-outfit/35885))
-== How socialism became un-American through the Ad Council’s propaganda campaigns ==
+=== How socialism became un-American through the Ad Council’s propaganda campaigns ===
 February 27, 2020